I bought my first aquarium, a 30 gallon long. It has 30 pounds of pea gravel, Fluval 205 filter, Marineland Stealth 150w heater and a Mardel ph/ammonia meter. Everything was washed in warm water only before going in. The tank has been running for over a week and the Ammonia levels are high. I bought a sample water to the pet store and they had the same reading. I treated the water at first setup with Aqueon water conditioner and after about 3 days the ammonia level started to rise. I then treated the water with Top Fin Ammonia remover, waited for a couple of days and no change. I treated it again and no change. I am looking for some direction as to what might be happening. Any help would be greatly appreciated.