Having been in the pet business for over twenty years, I have made some great friends and supplier connections, both online as well as locally. I have ordered from LiveFishDirect, and mistakes have been made, but were corrected. I have purchased from Atlantis Hatchery, BlueChips, Bluegrass Aquatics, Dave's Rare Aquarium Fish, CichlidStorm and many more. I have had fantastic experiences with all of them. I can not fathom cichlidmans experience with CichlidStorm. I have been ordering fish from them for over 15 years and despite an occasional heat pack failure during extreme cold months, or carrier fault, they are great. Customer service is excellent and fish quality is excellent, not to mention the prices. Upon a fault of a carrier in '95 from an order with them, they refunded all of my purchase price, including shipping, and sent the store a full replacement shipment free of charge. Doesn't sound like a bad company to me. Dave's Fish is very highly recommended also.
The trick to online purchasing, is experience, reputation, knowledge, price, and length of time in business. I wouldn't purchase online from someone who has been doing it only 2-3 years, in my field, that is considered inexperienced and would need far more experience in both successful shipping and keeping prior to our store even thinking twice about them.