I see nothing wrong with individuals sending in mail on an individual basis with proof of what they are seeing like what Susankat is talking about but if they start getting form letters from everyone saying the exact same thing they are going to ignore them. Believe me I do know from previous experience. While you may make an outline of things you want to say, to be really effective you really need to have it be in your own words or they are going to think you are a PETA group just trying to push them around and that will be that.

I have been an advocate for fish before and an activist in my own way but I do not organize and let someone else speak for me because of this. The moment corporate chains start to see chain letters they begin to think of crackpots and that just turns them away from what you are saying. This is why petitions and such do not work anymore. Unfortunately organizations like PETA and those that make such fools of themselves have made it harder for the ones who are really well meaning to get anything across to the management and chairmen of these corporations with their ridiculous tactics. Just write a heartfelt letter with proof of what you are saying and do as Susankat said keep following up and make real solution suggestions not threats so much as solutions and they will be more likely to listen.

If they get 1000 letters from different people all saying something different about the care of the fish in one store they would pay much more attention than 10000 letters all saying the exact same thing word for word about the care of fish in that same store. Why? Because it would be obvious to them that 1000 people had noticed the actual care of the fish in that store, not that 10000 people had been told what to write on a piece of paper.

All I am saying is decide what you want to include for subjects like:

Dead fish in tanks
Sick fish in tanks
Dirty tanks
Fish that look like they have not been fed in weeks
Betta cups that have dead fish in them
Algae in tanks
Fish in tanks that are not compatible to be together
Tanks overcrowded

(I am guessing here so don't quote me) and then each of you choose three of the subjects but not more and write about it. That way all of your letters will have the topics but not all of them will be alike and yet there will be a lot of complaints. You will get your points across but not like a rubber stamp.

Rose