Parrot Cichlids are of South American origin. Most likely you have seen the Blood Parrot Cichlid, it is a manufactured fish. I personally don't like them, but that is just me. Here is some information about them.
Cichlid Research Home Page: Parrot Cichlids
Jewel Cichlids are beautiful. I've never had any, but have always admired them. They are not suited for a 10 gallon tank but if you are thinking about them for your 35 gallon tank it could work out for you.